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The Selling of the President

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The Selling of the President - McGinniss, Joe
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McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.

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The Selling of the President 1988, Penguin Publishing Group, New York, NY

ISBN-13: 9780140112405

Trade paperback

Selling of the President 1970, HarperCollins Distribution Services

ISBN-13: 9780233962252

Hardcover