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The Sales MBA: How to Influence Corporate Buyers

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The Sales MBA: How to Influence Corporate Buyers - Cole, Douglas
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Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change ...

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The Sales MBA: How to Influence Corporate Buyers 2022, Barlow Publishing

ISBN-13: 9781988025858

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