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The Sale Begins When the Customer Says No

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The Sale Begins When the Customer Says No - Leterman, Elmer G
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""The Sale Begins When The Customer Says No"" by Elmer G. Leterman is a comprehensive guide for sales professionals on how to effectively handle objections during the sales process. The book provides practical advice and proven techniques for turning a ""no"" into a ""yes"" and closing the sale. Leterman emphasizes the importance of understanding the customer's needs and concerns, building trust, and developing a persuasive sales pitch. He also covers common objections and how to overcome them, such as price, competition, ...

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The Sale Begins When the Customer Says No 2013, Literary Licensing, LLC

ISBN-13: 9781258791827

Trade paperback

The Sale Begins When the Customer Says No 2013, Literary Licensing, LLC

ISBN-13: 9781258787806

Hardcover