It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to ...
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It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
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Add this copy of The Routledge Companion to Non-Market Strategy to cart. $70.61, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2018 by Routledge.
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New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Companions in Business, Management and Marketing . Includes: line drawings, black & white, tables, black & white, illustrations, black & white. Intended for college/higher education audience.
Add this copy of The Routledge Companion to Non-Market Strategy to cart. $80.58, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Routledge.
Add this copy of The Routledge Companion to Non-Market Strategy to cart. $118.18, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Routledge.
Add this copy of Routledge Companion to Non-Market Strategy to cart. $178.75, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2015 by Routledge.
Add this copy of The Routledge Companion to Non-Market Strategy to cart. $210.37, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2015 by Routledge.
Add this copy of The Routledge Companion to Non-Market Strategy to cart. $224.54, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2015 by Taylor & Francis Group.
