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The Routledge Companion to Corporate Branding - Iglesias, Oriol (Editor), and Ind, Nicholas (Editor), and Schultz, Majken (Editor)
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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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The Routledge Companion to Corporate Branding 2024, Routledge, Oxford

ISBN-13: 9781032252599

Trade paperback

The Routledge Companion to Corporate Branding 2022, Routledge, Oxford

ISBN-13: 9780367476632

Hardcover