Without marketing there is no business. This axiom lies at the heart of this book. The Rise and Fall of Mass-Marketing offers new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the 20th century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have been taking over in the late 20th century. The chapter by Ken'ichi Yasumuro on Japan offers new insights on how advanced Japanese ...
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Without marketing there is no business. This axiom lies at the heart of this book. The Rise and Fall of Mass-Marketing offers new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the 20th century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have been taking over in the late 20th century. The chapter by Ken'ichi Yasumuro on Japan offers new insights on how advanced Japanese companies from the 1970s developed flexible and highly successful manufacturing and related marketing systems. Other chapters provide detailed analysis of the marketing of a range of products, including motor cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat. The essays in this book range over the 20th century up to the present day
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Add this copy of The Rsie and Fall of Mass Marketing to cart. $73.85, like new condition, Sold by Shadow Books rated 5.0 out of 5 stars, ships from Norwich, NORFOLK, UNITED KINGDOM, published 1993 by Routledge.
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Fine in Near Fine jacket. The hardback copy is pristine save for previous owner's name on front endpaper. The shiny, unclipped dj has very slight wear to top edges.
Add this copy of The Rise and Fall of Mass Marketing to cart. $83.25, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1993 by Routledge.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780415075732.
Add this copy of The Rise and Fall of Mass Marketing (Comparative and to cart. $84.23, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1993 by Routledge.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.