Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with ...
Read More
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.
Read Less
Add this copy of The Right Sensory Mix: Decoding Customers' Behavior and to cart. $10.16, good condition, Sold by Housing Works Online Bookstore rated 4.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2022 by Springer-Verlag Berlin and Heidelberg GmbH & Co. K.
Edition:
2022, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Add this copy of The Right Sensory Mix: Decoding Customers' Behavior and to cart. $51.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Springer-Verlag Berlin and Heidelberg GmbH & Co. K.
Edition:
2023, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2023
Language:
English
Alibris ID:
17534544726
Shipping Options:
Standard Shipping: $4.99
Trackable Expedited: $9.99
Two Day Air: $29.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Print on demand Contains: Illustrations, black & white, Illustrations, color. Management for Professionals . XXVII, 322 p. 86 illus., 80 illus. in color. Intended for professional and scholarly audience.
Add this copy of The Right Sensory Mix: Decoding Customers? Behavior and to cart. $55.40, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2022 by Springer.
Edition:
2022, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Add this copy of The Right Sensory Mix to cart. $68.73, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2023 by Springer-Verlag Berlin and Heidelberg GmbH & Co. K.
Edition:
2023, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
