Public libraries can operate more efficiently, serve their communities better, attract more users and supporters, and raise more funding if they apply basic marketing principles and techniques to their operations. This book shows how. With a vision of the library as a healthy and integral part of the community, the book offers effective strategies that apply marketing principles to such functions as library services and collection development.
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Public libraries can operate more efficiently, serve their communities better, attract more users and supporters, and raise more funding if they apply basic marketing principles and techniques to their operations. This book shows how. With a vision of the library as a healthy and integral part of the community, the book offers effective strategies that apply marketing principles to such functions as library services and collection development.
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Add this copy of The Responsive Public Library Collection: How to to cart. $8.39, very good condition, Sold by GuthrieBooks rated 4.0 out of 5 stars, ships from Spring Branch, TX, UNITED STATES, published 1993 by Libraries Unlimited.
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Very Good. Size: 9x6x1; Ex-Library hardcover in very nice condition with the usual markings and attachments. Sunned spine. Except for library markings, interior clean and unmarked. Tight binding.
Add this copy of The Responsive Public Library Collection: How to to cart. $38.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Libraries Unltd Inc.
