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The Reciprocity Advantage: A New Way to Partner for Innovation and Growth

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The Reciprocity Advantage: A New Way to Partner for Innovation and Growth - Johansen, Bob, and Ronn, Karl
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"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"--

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The Reciprocity Advantage: A New Way to Partner for Innovation and Growth 2014, Berrett-Koehler Publishers, Oakland

ISBN-13: 9781626561069

Hardcover