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The Rational Consumer: Bad for Business and Politics: Democracy at the Crossroads of Nature and Culture

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The Rational Consumer: Bad for Business and Politics: Democracy at the Crossroads of Nature and Culture - Nyamnjoh, Francis B
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This book discusses the seminal role played by Edward Bernays, a nephew of Sigmund Freud, in the founding of American-style public relations - persuasive communication through manipulation of symbols - and his huge (and cynical) impact on the American economic and political scene.

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The Rational Consumer: Bad for Business and Politics: Democracy at the Crossroads of Nature and Culture 2018, Langaa RPCID

ISBN-13: 9789956550142

Trade paperback