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The Psychology of Influence: Theory, Research and Practice

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The Psychology of Influence: Theory, research and practice - Pligt, Joop, and Vliek, Michael
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Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a ...

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The Psychology of Influence: Theory, research and practice 2016, Routledge, London

ISBN-13: 9781138655393

Paperback

The Psychology of Influence: Theory, research and practice 2016, Routledge, London

ISBN-13: 9781138667433

Hardcover