The main purpose of the book is to create a model of the presidential election campaign in South Korea. The collected materials, posted on Facebook and Twitter accounts by the three most important candidates in the campaign, were analyzed using mixed research methods. The book provides a broader context regarding political communication in Korea.
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The main purpose of the book is to create a model of the presidential election campaign in South Korea. The collected materials, posted on Facebook and Twitter accounts by the three most important candidates in the campaign, were analyzed using mixed research methods. The book provides a broader context regarding political communication in Korea.
Read Less
