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The Practical Pocket Guide to Account Planning - Kocek, Chris, and Zagorski, Lin (Designer), and Pollock, Rebecca (Designer)
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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an ...

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The Practical Pocket Guide to Account Planning 2013, Yellow Bird Press

ISBN-13: 9780989284905

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