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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World - Elkington, John, and Hartigan, Pamela
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The playwright George Bernard Shaw once said "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Highly unconventional capitalists and entrepreneurs who are solving some of the world's great economic, social, and environmental problems are, in the process, disrupting existing industries, value chains, and business models, and replacing them with fast-growing markets in all corners of the world. The ...

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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World 2008, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422104064

Hardcover