The Power of Licensing: Harnessing Brand Equity takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
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The Power of Licensing: Harnessing Brand Equity takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
Read Less
Add this copy of The Power of Licensing: Harnessing Brand Equity: to cart. $19.76, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by American Bar Association.
Add this copy of The Power of Licensing: Harnessing Brand Equity: to cart. $37.00, new condition, Sold by booksXpress, ships from Bayonne, NJ, UNITED STATES, published 2018 by Ankerwycke.
