The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual ...
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The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.
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Add this copy of The Power of Information Networks: New Directions for to cart. $55.41, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2015 by Routledge.
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New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in Global Information, Politics and Society . Includes: line drawings, black & white, tables, black & white, illustrations, black & white. Intended for college/higher education audience.
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New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in Global Information, Politics and Society . Includes: line drawings, black & white, tables, black & white, illustrations, black & white. Intended for college/higher education audience.
Add this copy of The Power of Information Networks: New Directions for to cart. $70.30, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2015 by Routledge.
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New. 236 p. Routledge Studies in Global Information, Politics and Society . 46 Tables, black and white; 27 Line drawings, black and white; 27 Illustrations, black and white. Intended for college/higher education audience.
Add this copy of The Power of Information Networks: New Directions for to cart. $73.75, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2015 by Routledge.
Add this copy of The Power of Information Networks (Routledge Studies in to cart. $74.43, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Routledge.
