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The Power of Framing: Creating the Language of Leadership

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The Power of Framing: Creating the Language of Leadership - Fairhurst, Gail T, Professor
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"This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated ...

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The Power of Framing: Creating the Language of Leadership 2010, Jossey-Bass, San Francisco, CA

ISBN-13: 9780470494523

2nd edition

Hardcover