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The Power of Bad: And How to Overcome It

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The Power of Bad: And How to Overcome It - Tierney, John, and Baumeister, Roy F.
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Brought to you by Penguin. From the international bestselling authors of Willpower Why does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake? The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad over good. It makes sense in evolutionary terms, but in our modern world the lure of bad is, well, bad. It governs people's moods, drives marketing and ...

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The Power of Bad: And How to Overcome It 2021, Penguin Books Ltd, London

ISBN-13: 9780141975801

Mass-market paperback

The Power of Bad: And How to Overcome It 2019, Allen Lane, London

ISBN-13: 9781846147593

Hardcover

The Power of Bad: And How to Overcome It 2019, Allen Lane, London

ISBN-13: 9781846147609

Trade paperback