Do builders construct buildings without a blueprint? Is it wise to go on a long road trip without mapping the route ahead of time? Campaign are no different - they need a plan to be successful. Used in campaigns and classrooms nationwide, The Political Campaign Desk Reference has become the guide that many campaign professionals use during every election. The Political Campaign Desk Reference will guide campaigns through the process of building a campaign plan. In addition, this guide will help campaigns craft a winning ...
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Do builders construct buildings without a blueprint? Is it wise to go on a long road trip without mapping the route ahead of time? Campaign are no different - they need a plan to be successful. Used in campaigns and classrooms nationwide, The Political Campaign Desk Reference has become the guide that many campaign professionals use during every election. The Political Campaign Desk Reference will guide campaigns through the process of building a campaign plan. In addition, this guide will help campaigns craft a winning message for use on television, Internet, social media, direct mail, telephone, radio and nearly every medium available. This second edition of the Political Campaign Desk Reference incorporates a greater discussion of technology, social networking, and fundraising as well as the difference between strategy and tactics. The Political Campaign Desk Reference also details the need for opposition research, how to gather that information, and when it is appropriate to use that information. The author, Michael McNamara, is a professional with over 17 years of experience in campaigns and elections. He has helped numerous candidates at the local, regional, state, and national level. McNamara has worked with individuals seeking office, organizations seeking levies, and businesses working to change local ordinances. The Political Campaign Desk Reference is the book you want on your side and the book that you do not want your opponent to have.
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Add this copy of The Political Campaign Desk Reference: a Guide for to cart. $1.75, good condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2012 by Outskirts Press.
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Add this copy of The Political Campaign Desk Reference: a Guide for to cart. $1.86, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2012 by Outskirts Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Political Campaign Desk Reference: a Guide for to cart. $3.24, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Outskirts Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Political Campaign Desk Reference: a Guide for to cart. $5.32, very good condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2012 by Outskirts Press.
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Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of The Political Campaign Desk Reference: a Guide for to cart. $6.00, very good condition, Sold by Academic Book Solutions rated 5.0 out of 5 stars, ships from Medford, NY, UNITED STATES, published 2012 by Outskirts Press.
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Very GOOD in NONE jacket. Size: 6x0x9; Published 2012Clean, unmarked, tight spine and flat pages. Glossy covers are lightly scuffed. Very minor bumped corners.