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The Playful Audience: From Talk Show Viewers to Internet Users

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This text follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West. viewers' responses to globally circulating programmes. Part Two discusses the position of talk shows as a media format central not only to understanding television's development into narrowcasting, but also the theoretical study ...

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The Playful Audience: From Talk Show Viewers to Internet Users 2004, Hampton Press (NJ)

ISBN-13: 9781572735286

Hardcover