This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. In this new order, political office becomes a cycle of permanent re-election campaigns as real power is siphoned off to the staffers and bureaucratic incubi of Washington. Political skill has been re-defined so that mediability becomes the ...
Read More
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. In this new order, political office becomes a cycle of permanent re-election campaigns as real power is siphoned off to the staffers and bureaucratic incubi of Washington. Political skill has been re-defined so that mediability becomes the central asset and the smart phrase is preferred to the smart idea. Elections, the author contends do not merely use marketing methods - the content itself has become a marketplace shaped by a market dynamic, its agendas set by commercial consultants and sold as products. Marketing sponsors a fickle, atomised political agenda in which majority interests are crowded out. But the author is not a pessimist. Under the marketing dynamic, politics is opened to new talent and the interests of previously ignored social groupings are placed on the political agenda. In the author's view there is a non factional, but also more sensitized political system emerging, as old power elites shuffle off the stage.
Read Less
Add this copy of The Phenomenon of Political Marketing to cart. $46.01, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1990 by Macmillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 0333470184.
Add this copy of The Phenomenon of Political Marketing to cart. $51.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1990 by Palgrave MacMillan.
Add this copy of The Phenomenon of Political Marketing to cart. $58.51, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1990 by Palgrave MacMillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 286 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Phenomenon of Political Marketing to cart. $80.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1990 by Palgrave Macmillan.
Add this copy of The Phenomenon of Political Marketing to cart. $87.50, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1990 by Palgrave Macmillan.
