The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the ...
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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.
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Add this copy of The Persuadable Voter: Wedge Issues in Presidential to cart. $4.27, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2009 by Princeton University Press.
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Good. Cover shows minor wear, including some lightly bending corners. Pages are clean, text and pictures are intact and unmarred. Very Clean Copy-Over 500, 000 Internet Orders Filled.
Add this copy of The Persuadable Voter: Wedge Issues in Presidential to cart. $5.49, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2009 by Princeton University Press.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Add this copy of The Persuadable Voter: Wedge Issues in Presidential to cart. $9.37, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2008 by Princeton University Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of The Persuadable Voter: Wedge Issues in Presidential to cart. $10.50, good condition, Sold by Taos Books rated 5.0 out of 5 stars, ships from Santa Fe, NM, UNITED STATES, published 2008 by Princeton University Press.
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Very Good. Size: 8vo-over 7¾"-9¾" tall; Very Good/Good Plus condition, text tight clean and unmarked except for one sentence highlighted on page 49, same page corner folded down, dj shows a little closed tear at bottom of spine, 1st printing.
Add this copy of The Persuadable Voter: Wedge Issues in Presidential to cart. $30.69, Sold by MEADOWLANDMEDIA rated 5.0 out of 5 stars, ships from fayetteville, AR, UNITED STATES, published 2009 by Princeton University Press.
Add this copy of The Persuadable Voter: Wedge Issues in Presidential to cart. $33.91, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Princeton University Press.
