Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
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Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
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Add this copy of People's Car: a Global History of the Volkswagen Beetle to cart. $5.97, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2013 by Harvard University Press.
Add this copy of People's Car: a Global History of the Volkswagen Beetle to cart. $5.97, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Harvard University Press.
Add this copy of The People's Car: a Global History of the Volkswagen to cart. $7.24, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Harvard University Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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