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The Penguin Dictionary of Marketing

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The Penguin Dictionary of Marketing - Harris, Phil
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"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.

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The Penguin Dictionary of Marketing 2009, Penguin Books Ltd, London

ISBN-13: 9780140515183

Mass-market paperback