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The Oxford Handbook of International Business Strategy

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The Oxford Handbook of International Business Strategy - Mellahi, Kamel (Editor), and Meyer, Klaus (Editor), and Narula, Rajneesh (Editor)
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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.

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The Oxford Handbook of International Business Strategy 2021, Oxford University Press, USA

ISBN-13: 9780198868378

Hardcover