The Origin of Ideas: Blending, Creativity, and the Human Spark

Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. As Turner explains, it is our powerful ability to blend two ideas into a new idea that is entirely new. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas. Read More

Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. As Turner explains, it is our powerful ability to blend two ideas into a new idea that is entirely new. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $11.70 (Expires Oct 24, 2024) 365 Day Rental: $13.50 (Expires Apr 27, 2025) Buy eBook Lifetime Access: $17.99 Title: The Origin of Ideas by Mark Turner Publisher: Oxford University Press Academic US Print ISBN: 9780199988822, 019998882X eText ISBN: 9780199988846 Edition: 2014 Format: EPUB eBook	$11.70 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ