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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause - LeRoux Miller, Kivi
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A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and ...

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause 2021, Wiley

ISBN-13: 9781119771036

2nd edition

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause 2010, Jossey-Bass, San Francisco, CA

ISBN-13: 9780470539651

Trade paperback