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The Next Big Idea - Kennedy, Carol, Ms.
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This text investigates where business will take its next big idea from, whether from new kinds of gurus, research institutions studying the lessons of natural science, practical industrialists working out problems on the factory floor, or the best brains of Silicon Valley.

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The Next Big Idea 2002, Random House Business Books, London, England

ISBN-13: 9780712684491

Trade paperback