Puts the decision-making process on a strategic level of planning. This book provides a basis for developing a qualitative and quantitative strategic marketing plan, discusses integrating market research into marketing management assignment, and includes case studies. It focuses on managing the market destiny of products and organizations.
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Puts the decision-making process on a strategic level of planning. This book provides a basis for developing a qualitative and quantitative strategic marketing plan, discusses integrating market research into marketing management assignment, and includes case studies. It focuses on managing the market destiny of products and organizations.
Read Less
Add this copy of The New Science of Marketing: State-of-the-Art Tools to cart. $24.95, very good condition, Sold by Ageless Pages rated 3.0 out of 5 stars, ships from Cottonwood, AZ, UNITED STATES, published 1995 by Irwin Professional Publishing.
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Very Good in Good jacket. First page torn out. Clean text. DJ slight edgewear. To be effective today, professionals at all levels of an organization need to constantly track their ever changing marketplace. This requires a thorough understanding of customers, competitors and the various forces that impact their markets, now and in the future. The long-term viability of any company may depend on decisions made on both tactical and strategic levels of market planning. The New Science of Marketing provides tools for assembling information needed for the strategic level of planning. With these tools managers will be better equipped to identify opportunities in the marketplace as well as design products to address them.
Add this copy of The New Science of Marketing: State-of-the-Art Tools to cart. $41.11, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1995 by McGraw-Hill.
