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The New Intellectual Property of Health: Beyond Plain Packaging

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The New Intellectual Property of Health: Beyond Plain Packaging - Alemanno, Alberto (Editor), and Bonadio, Enrico (Editor)
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This timely book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising of certain health-related goods. The key goods examined are tobacco, alcohol, food, and pharmaceuticals. Chapters focusing on both distinct policy areas and specific country examples serve to unearth the inherent tension emerging between these new measures as well as other categories of public health measures and IP regimes. ...

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The New Intellectual Property of Health: Beyond Plain Packaging 2016, Edward Elgar Publishing Ltd, Cheltenham

ISBN-13: 9781784718787

Hardcover