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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

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Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. "The New Business Road Test" shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: - A new ...

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