Explores the tension between economics and ethics that marketing executives face on a daily basis. This work features essays that are based on real-life situations and are grouped under familiar marketing headings: targeting, products, pricing, promotion and advertising, distribution, privacy, and inappropriate marketing.
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Explores the tension between economics and ethics that marketing executives face on a daily basis. This work features essays that are based on real-life situations and are grouped under familiar marketing headings: targeting, products, pricing, promotion and advertising, distribution, privacy, and inappropriate marketing.
Read Less
Add this copy of The Moral Dimension of Marketing: Essays on Business to cart. $4.67, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2002 by Cengage Learning.
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Add this copy of The Moral Dimension of Marketing: Essays on Business to cart. $98.75, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2002 by Cengage Learning.
Add this copy of The Moral Dimension of Marketing: Essays on Business to cart. $101.63, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2002 by Cengage Learning.
