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The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement

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The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement - Baker, David, and Lo, Patrick
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The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing ...

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The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement 2023, Chandos Publishing

ISBN-13: 9780443134357

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