A learning and revision aid for students taking a variety of marketing examinations. The aim of this book is to complement other forms of study and provide a question and answer approach to the essential elements of marketing. The text begins with marketing's wider remit and then becomes more specific, examining market research, the product, pricing, promotion, distribution, retailing, international marketing and marketing strategy. It concludes with an examination of the ethics involved in marketing and industrial ...
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A learning and revision aid for students taking a variety of marketing examinations. The aim of this book is to complement other forms of study and provide a question and answer approach to the essential elements of marketing. The text begins with marketing's wider remit and then becomes more specific, examining market research, the product, pricing, promotion, distribution, retailing, international marketing and marketing strategy. It concludes with an examination of the ethics involved in marketing and industrial marketing. The book contains constructive advice on how to prepare for the examination, covering such matters as studying, revision techniques and how to cope with the stress of preparation. It advises upon examination technique and gives pointers as to what examiners look for in candidates' answers, backed up by extracts from marketing examiners' reports.
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Add this copy of The Marketing Primer (Marketing S. ) to cart. $17.96, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1988 by Butterworth-Heinemann Ltd.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
Add this copy of The Marketing Primer (Marketing Series) to cart. $26.17, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1988 by Heinemann Professional.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780434910922.