This lexicon of the ever-evolving language of marketing is a curcial tool for anyone who's serious about practicing or understanding effective marketing. Authoritative and up-to-the-minute, The Marketing Glossary is written by a marketer with broad experience, assisted by specialists in each marketing area. Covers all areas of marketing, including marketing management, advertising, direct marketing, sales management, research, public relations, and sales promotion. Over 1,400 key terms.
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This lexicon of the ever-evolving language of marketing is a curcial tool for anyone who's serious about practicing or understanding effective marketing. Authoritative and up-to-the-minute, The Marketing Glossary is written by a marketer with broad experience, assisted by specialists in each marketing area. Covers all areas of marketing, including marketing management, advertising, direct marketing, sales management, research, public relations, and sales promotion. Over 1,400 key terms.
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Add this copy of The Marketing Glossary: Key Terms, Concepts and to cart. $1.83, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 1992 by Amacom.
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Very Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.7070706374.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of The Marketing Glossary: Key Terms, Concepts, and to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by AMACOM.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Marketing Glossary: Key Terms, Concepts, and to cart. $8.74, good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by AMACOM.
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Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Marketing Glossary: Key Terms, Concepts, and to cart. $8.95, very good condition, Sold by West with the Night rated 5.0 out of 5 stars, ships from Tucson, AZ, UNITED STATES, published 1992 by Amacom.
Add this copy of The Marketing Glossary to cart. $14.00, good condition, Sold by Becker's Books rated 3.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 1992 by Amacom.
Add this copy of The Marketing Glossary: Key Terms, Concepts and to cart. $22.11, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2002 by Clementebooks.
Add this copy of The Marketing Glossary: Key Terms, Concepts and to cart. $30.24, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by Amacom Books.
