In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
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In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
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Add this copy of The Making of a Name: the Inside Story of the Brands We to cart. $1.86, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2005 by Oxford University Press.
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Seller's Description:
Very Good. Former Library book. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of The Making of a Name: the Inside Story of the Brands We to cart. $4.97, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Oxford University Press.
Add this copy of The Making of a Name: the Inside Story of the Brands We to cart. $4.97, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Oxford University Press.
Add this copy of Making of a Name: the Inside Story of the Brands We Buy to cart. $7.00, very good condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2005 by Oxford University Press.
Add this copy of The Making of a Name: the Inside Story of the Brands We to cart. $7.10, good condition, Sold by Shootingstar Media rated 1.0 out of 5 stars, ships from Carpentersville, IL, UNITED STATES, published 2005 by Oxford University Press.
Add this copy of The Making of a Name: the Inside Story of the Brands We to cart. $18.95, like new condition, Sold by Judith Patton rated 4.0 out of 5 stars, ships from Burlington, ON, CANADA, published 2004 by Oxford Univ Pr.
Add this copy of The Making of a Name: the Inside Story of the Brands We to cart. $23.00, very good condition, Sold by Hourglass Books rated 4.0 out of 5 stars, ships from Vancouver, BC, CANADA, published 2004 by Oxford University Press.
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Seller's Description:
Very Good in Very Good, Price Clipped jacket. Book Some edge wear to boards and dust jacket; otherwise a solid, clean copy with no marking or underlining; collectible condition; illustrated with product trade marks.
