The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
Read Less
Add this copy of The Macintosh Way to cart. $18.97, new condition, Sold by West Coast Bookseller rated 4.0 out of 5 stars, ships from Moorpark, CA, UNITED STATES, published 1989 by Scott Foresman Trade.
Add this copy of The Macintosh Way to cart. $42.34, new condition, Sold by Chidoc5 Rare Books rated 3.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 1989 by Scott Foresman Trade.
Add this copy of The Macintosh Way to cart. $71.58, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1989 by Scott Foresman Trade.
Add this copy of The Macintosh Way to cart. $73.13, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1989 by Scott Foresman Trade.
Add this copy of The Macintosh Way to cart. $73.51, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1990 by HarperCollins.
Add this copy of The Macintosh Way to cart. $77.83, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1990 by HarperCollins.
