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The Internationalization of the Firm: A Reader

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The Internationalization of the Firm: A Reader - Ghauri, Pervez N, Dr., and Buckley, Peter J, Professor
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The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear ...

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The Internationalization of the Firm: A Reader 1998, Cengage Learning, London, England

ISBN-13: 9781861524010

2nd edition

Trade paperback