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The Interface: IBM and the Transformation of Corporate Design, 1945-1976

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The Interface: IBM and the Transformation of Corporate Design, 1945-1976 - Harwood, John
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In 1956, IBM tapped the industrial designer and architect Eliot F. Noyes to reinvent the company's corporate image, from stationery and curtains to typewriters and computers to laboratory and administration buildings. IBM would go on to assemble a cast of leading figures in American design, including Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr., who transformed the relationships between design, computer science, and corporate culture. The Interface is the first critical history of the industrial design ...

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The Interface: IBM and the Transformation of Corporate Design, 1945-1976 2016, University of Minnesota Press

ISBN-13: 9780816674527

Trade paperback

The Interface: IBM and the Transformation of Corporate Design, 1945-1976 2011, University of Minnesota Press, Minneapolis, MN

ISBN-13: 9780816670390

Hardcover