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The Innovation Acid Test: Growth Through Design and Differentiation

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The Innovation Acid Test: Growth Through Design and Differentiation - Jones, M
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What links the world's most dynamic, successful companies - the companies that are transforming the way we live our lives? Rootling around in the Googlemould, Dr Andrew Jones has unearthed some remarkable connections and consistencies. In The Innovation Acid Test, he lays out for us the defining practices and procedures of a select few of these companies - Southwest Airlines, Whole Foods, Starbucks, Google, Innocent Drinks, Shanghai Tang and others. He pieces them together to reveal a pattern of distinctive ways in which ...

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The Innovation Acid Test: Growth Through Design and Differentiation 2008, Triarchy Press Ltd

ISBN-13: 9780955008153

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