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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results - Ross, Bernard, and Segal, Clare
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How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and ...

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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results 2008, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787994044

Hardcover