More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Kentucky Speedway, U.S.S. Midway, Washington Redskins, and Williamsburg Tourism. It also introduces some fascinating lesser-known organizations such as BowTie Cause, HABLAME Mobile and You Brew. This book is ideal for courses in marketing, ...
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More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Kentucky Speedway, U.S.S. Midway, Washington Redskins, and Williamsburg Tourism. It also introduces some fascinating lesser-known organizations such as BowTie Cause, HABLAME Mobile and You Brew. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation.
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Add this copy of The Imc Case Book: Cases in Integrated Marketing to cart. $5.43, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by Midwest Marketing Education Foun.
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Add this copy of The Imc Case Book: Cases in Integrated Marketing to cart. $6.65, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2016 by Midwest Marketing Education Foundation.
Add this copy of The IMC Case Book: Cases in Integrated Marketing to cart. $20.12, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2016 by Midwest Marketing Education Foundation.
Add this copy of The Imc Case Book: Cases in Integrated Marketing to cart. $42.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Midwest Marketing Education Fo.
Add this copy of The Imc Case Book: Cases in Integrated Marketing to cart. $84.78, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Midwest Marketing Education Fo.
