"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its application in the many contexts in which inoculation can inform strategy, this chapter positions inoculation theory as an invaluable strategic tool that could be applied in any context in which social influence plays a prominent role. ...
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"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its application in the many contexts in which inoculation can inform strategy, this chapter positions inoculation theory as an invaluable strategic tool that could be applied in any context in which social influence plays a prominent role. Exemplified suggestions on how to design an effective inoculation message precede the conclusion"--
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Add this copy of The Handbook of Applied Communication Research, 2 to cart. $363.35, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2020 by Wiley-Blackwell.
Add this copy of Handbook of Applied Communication to cart. $494.04, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2020 by Wiley-Blackwell.
