Controversial and iconoclastic, a veteran corporate manager and business school professor exposes the dangerous myths, fantasies, and delusions that pervade much of the business world today.
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Controversial and iconoclastic, a veteran corporate manager and business school professor exposes the dangerous myths, fantasies, and delusions that pervade much of the business world today.
Read Less
Add this copy of The Halo Effect: ...and the Eight Other Business to cart. $28.68, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2018 by Blackstone on Brilliance Audio.
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Rosenzweig goes after the endless stream of "the 5 keys to business success" books out there by showing how behavioral biases, research faults, and the need for storytelling grossly influence the books' findings. Almost all of these best sellers such as Built to Last, In Search of Excellence, From Good to Great, etc. are dominated by the halo effect that accompanies winners (and an opposite effect that accompanies losers). A company that's performing well at the moment will suddenly be considered a strategic genius or a prime example of a strong company culture. The same company will be considered a strategic doofus as soon as things go poorly just a year later. People read these positive or negative traits into companies because of the survival or performance bias of evaluating things in hindsight.
Although Rosenzweig spends a bit too much time repeatedly beating home the same message, the Halo Effect is a much needed counterbalance to the super optimistic "anyone can be a winner" business books out there.
