The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise contracts, management contracts, leaseholds, and ownership; ... Read More

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise contracts, management contracts, leaseholds, and ownership; and branding and globalization. Charts, tables, and figures make complex information easy to access and understand. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $46.75 (Expires Dec 17, 2024) 365 Day Rental: $55.25 (Expires Jun 20, 2025) Buy eBook Lifetime Access: $84.99 Title: The Growth Strategies of Hotel Chains by Kaye Sung Chon Publisher: Taylor & Francis Print ISBN: 9780789026644, 0789026643 eText ISBN: 9781136752926 Edition: 2006 1st edition Format: EPUB eBook	$46.75 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $43.98 (Expires Dec 17, 2024) 365 Day Rental: $51.97 (Expires Jun 20, 2025) Buy eBook Lifetime Access: $79.95 Title: The Growth Strategies of Hotel Chains by Kaye Sung Chon Publisher: Taylor & Francis Print ISBN: 9780789026644, 0789026643 eText ISBN: 9781136752933 Edition: 2006 1st edition Format: PDF eBook	$43.98 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ