In this critical examination of Hollywood film corporations, a Variety editor reproves studios' marketing tactics and their reluctance to produce quality films. He argues that studios are so obsessed with generating blockbuster revenue that they often allow marketing teams to make artistic judgements.
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In this critical examination of Hollywood film corporations, a Variety editor reproves studios' marketing tactics and their reluctance to produce quality films. He argues that studios are so obsessed with generating blockbuster revenue that they often allow marketing teams to make artistic judgements.
Read Less
Add this copy of The Gross to cart. $15.95, like new condition, Sold by Columbia Books rated 3.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 1999.
