Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even "friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them ...
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Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even "friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect , Guy Pearse looks behind the corporate fa???ade in the tradition of Fast Food Nation and No Logo --and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.
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Add this copy of The Greenwash Effect: Corporate Deception, Celebrity to cart. $4.81, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Skyhorse Publishing.
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Pearse has written a classic, and Skyhorse is to be commended for republishing this Australian wonder.
Now, "classic" should not always signify ponderous, or hugely academic, or suffused with wizardry - Pearse writes with assured command and obvious enjoyment. He shows, with detailed investigations and deft comic and observational touches, how the great "Greenwash Effect " scam plays out in our world, with a world focus rather than a Aussie one exclusively.
Pearse's thesis remains uncontroverted, and the greenwashing effect is, year after year, an even greater scourge upon humanity. Only Pearse has depicted this massive fraud with such journalistic verve and light command, but the human world is built on business crime and business fraud and relentless corporate destruction of the environment, so neglect and avoidance of the truth seems to have the reception accorded this fine, fine book - a total winner.