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The Globalization of Chinese Companies: Strategies for Conquering International Markets

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The Globalization of Chinese Companies: Strategies for Conquering International Markets - Yeung, Arthur, and Xin, Katherine, and Pfoertsch, Waldemar
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China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their ...

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The Globalization of Chinese Companies: Strategies for Conquering International Markets 2011, John Wiley & Sons Ltd, Chichester

ISBN-13: 9780470828786

Hardcover