Collectively, the world's billions of poor people have immense untapped buying power. Prahalad's global bestseller shows why companies can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation companies will need to profit in emerging markets, and using those innovations to become more competitive everywhere.
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Collectively, the world's billions of poor people have immense untapped buying power. Prahalad's global bestseller shows why companies can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation companies will need to profit in emerging markets, and using those innovations to become more competitive everywhere.
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Add this copy of The Fortune at the Bottom of the Pyramid: Eradicating to cart. $1.50, good condition, Sold by SRJCLIB1 rated 5.0 out of 5 stars, ships from Santa Rosa, CA, UNITED STATES, published 2004 by Wharton School Publishing.
Add this copy of The Fortune at the Bottom of the Pyramid: Eradicating to cart. $1.97, good condition, Sold by Books For Life rated 5.0 out of 5 stars, ships from Laurel, MD, UNITED STATES, published 2004 by Wharton School Publishing.
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Add this copy of Fortune at the Bottom of the Pyramid: Eradicating to cart. $1.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2006 by Wharton School Publishing.
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Add this copy of The Fortune at the Bottom of the Pyramid: Eradicating to cart. $2.00, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2006 by Wharton School Publishing.
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Add this copy of The Fortune at the Bottom of the Pyramid: Eradicating to cart. $2.05, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2009 by Wharton School Publishing.
Add this copy of The Fortune at the Bottom of the Pyramid: Eradicating to cart. $2.05, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2009 by Wharton School Publishing.
Add this copy of The Fortune at the Bottom of the Pyramid: Eradicating to cart. $2.05, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by Wharton School Publishing.
Add this copy of The Fortune at the Bottom of the Pyramid: Eradicating to cart. $2.05, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Wharton School Publishing.