This work presents the application of Mark Casson's theory of the multi-national enterprise (MNE) to draw conclusions about the scope of the firm in general. Casson's innovation is to infer from an extensive consideration of the history, development and organization of the MNE that the scope of any firm is determined by the way it resolves the problem of co-ordinating its productive activities - production, research, advertising and promotion. After chapters critically reviewing the literature and detailing his own ...
Read More
This work presents the application of Mark Casson's theory of the multi-national enterprise (MNE) to draw conclusions about the scope of the firm in general. Casson's innovation is to infer from an extensive consideration of the history, development and organization of the MNE that the scope of any firm is determined by the way it resolves the problem of co-ordinating its productive activities - production, research, advertising and promotion. After chapters critically reviewing the literature and detailing his own theoretical insights, the author looks at case studies of topical concern in the shipping, construction and motor industries in order to explain contemporary rationalization and restructuring in manufacturing industry.
Read Less
Add this copy of The Firm and the Market: Studies on Multicultural to cart. $19.33, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1987 by Basil Blackwell.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 0631152482.
Add this copy of The Firm and the Market to cart. $22.47, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1987 by Basil Blackwell.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 0631152482.
Add this copy of The Firm and the Market to cart. $50.86, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1987 by Blackwell Publishers.
Add this copy of The Firm and the Market to cart. $51.33, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1987 by Blackwell Publishers.
Add this copy of The Firm and the Market to cart. $62.69, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1987 by Blackwell Publishers.
